As you review your competitor’s web sites keep in mind that being at the top of the search results is only one third of the battle.
The next third is to have compelling information visible in the search result so your prospective customer wants to click on the listing for your page. Notice I said “web page” rather than “website”. Google thinks in terms of pages rather than whole web sites. Every page in your website is potentially a front page. The third piece in the puzzle is to have interesting informative content with a clear call to action on your web page. The pretty graphics and photos should be there to support the message and make the visitor feel comfortable.
Success is simple. Impress the search engine robot and your search result listing will be at the top of the list. Have a concise title and description to display in the search results that will entice the searcher to click on your listing. Take them to a page with interesting compelling content and a clear call to action.
My call to action, for this page is:
Spend a couple of hundred dollars now, consulting with me, and save thousands in the long run.
Call me at 530-562-4429 or send me an email, firstname.lastname@example.org and I will help you develop a web strategy. I have been building and marketing web sites since 1994.
You don’t need a great deal of money to succeed but you do need to be willing to invest time in creating original, informative content.