Website consulting, design and development. - Frank Holt, Certified Webmaster
This is an area where most website owners are wasting money because they don't give it enough thought. They simply spend money then wonder if it's working. You may want to consider reading this book.
If you are short on time and have a Kindle check out this one.

AdWords Secrets Revealed: The Complete Guide To Google AdWords Pay Per Click and PPC Marketing
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